In The Hawke Method, Erik Huberman, the Founder and CEO of Hawke Media, argues that there's a common framework behind every successful marketing strategy — one that over 3k brands used to soar to the top. Huberman delves into his holistic approach to marketing, stressing on the three core elements: Awareness, nurturing, and trust. Marketing can often be overwhelming, with new techniques and trends emerging very quickly. The book is a good way to get a bird’s eye view of the space and assess your business’ marketing endeavors from a new perspective.
Huberman makes complicated concepts simple and utilizes a ton of examples that are applicable to every type of business, whether it’s B2B or B2C.