Understanding and utilizing data is key to future success

Our readers know that in this increasingly data-centric world, being able to include data and analytics is essential to get a point across. Persuading with Data by Miro Kazakoff acts as a guide to data visualization, strategic communication, and delivery best practices to ensure that you enter your next meeting ready to talk and break down the numbers. The book acknowledges that data isn’t always the most interesting thing to look at — and that’s why it starts by explaining how our brains make sense of graphs and how to design effective graphs and slides that support your ideas. It then moves on to how to organize those ideas into a compelling presentation and how to deliver and defend data to an audience. 

Persuading with Data is an accessible book for everyone from students to CEOs, with a ton of examples from different businesses and sectors.